About Panduka Ekanayake | Creative Director, London

Born in Colombo. Built in London.

Driven by vision. Defined by strategy. Delivered through craft. Born in Colombo. Built in London.

Born in Colombo. Built in London.

I am a creative director, marketing strategist and brand consultant based in London and Kent, with operations in Colombo and Dubai. I do not fit neatly into one box — and that is the point. I direct campaigns, build brand identities, produce content, write marketing strategy, develop websites and run performance marketing. Over the past decade, I have worked across fashion, property, wholesale, hospitality and luxury — always at the intersection of creative and commercial. The work is measured in revenue, not vanity metrics.

These are not projections. These are documented commercial results. £12M+ revenue uplift through complete digital transformation. 146% increase in web sales (2023), followed by 54% growth (2024), generating £900,000+ in online revenue. £850,000+ in property sales with 35% enquiry increase in a single quarter. £1.8M global turnover building a luxury fashion brand from local to international in under four years.

20+ years Across Industries Fashion, property, luxury, hospitality, automotive, retail and FMCG.

Active in 4 Markets United Kingdom, Sri Lanka, UAE, India — building brands that work globally.

From Lens to Leadership

I was born in Sri Lanka, raised in the UK, and have spent my career building things across both worlds. I am a British citizen based in Ashford, Kent, with a working presence in London, Colombo and Dubai.

I started in photography — cinematic editorial work that led to creative direction, which led to brand strategy, which led to building entire marketing operations from scratch. The thread through all of it: I understand how to make brands look exceptional and perform commercially.

I work with a small number of clients at any given time. Quality over volume. If you are building something worth building, I would like to hear about it.

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2022

Began shaping LCY London’s creative identity while continuing to lead campaigns for Alpha Wholesale and Blink Productions. Shot key editorial work for Sri Lankan fashion designers and expanded direction work into lifestyle content.

2023

Took over marketing leadership across three brands — Adams Gas, Bottle Gas, and AHC Properties. Directed multiple campaign shoots and executed full-stack brand strategy for both commercial and consumer markets. Debuted as Creative Director for Westwood Business Park.

2024

Led the rebranding and digital growth of Cooper & Cole. Produced large-scale visual content across property, fashion and industrial sectors. Grew my reach across London and Sri Lanka with new partnerships in tech, real estate, and creative events.

2025

Launched multiple fashion campaigns under LCY London and supported press-featured shoots at Colombo Fashion Week. Honed my positioning as a full-stack creative partner — producing cinematic content, brand strategy, and marketing direction for high-value sectors.

Career Journey

Each role sharpened the lens. Each year, a new level of impact.

Discover the work and journey of Panduka Ekanayake, a Sri Lanka–born creative director merging cinematic visuals with strategic marketing across the UK and Asia

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Panthera Model Management

Marketing Director

25 – Present

Adams Gas & AHC Properties

Head of Marketing

24 – Present

Redesign Labs

Marketing Director

22 – Present

LCY London

CEO & Creative Director

21 – Present

Cooper & Cole

Head of Marketing

2022 – 2024

Alpha Wholesale

Brand Manager & IT

2018 – 2022

Blink Productions

Marketing Executive

2016 – 2021

Current Roles

CEO & Creative Director — LCY London
Leading the transformation of a Sri Lankan heritage manufacturer into an international luxury fashion label, overseeing everything from pricing and positioning to campaign direction and e-commerce growth.

Marketing Director — Panthera Model Management (India & Sri Lanka)
Driving brand strategy, digital marketing and expansion across India and Sri Lanka, combining creative direction with structured marketing systems for one of the region’s most visible model agencies.

Director — Redesign Labs (UK & Sri Lanka)
Running a creative and marketing consultancy delivering brand identities, digital platforms and content systems for clients in real estate, hospitality, F&B and retail.

Head of Marketing — Multiple UK Companies & Clients
Acting as strategic lead for a portfolio of UK businesses across industrial gases, commercial property and retail, joining technical execution with long-term brand building and performance marketing.